Biography
Geoff Pearman MA (hons), BA, Dip Social Work, Cert L&D, Cert Cont Ed
Geoff is the Managing Director Partners in Change a Trans-Tasman organisational and workforce development consultancy that specialises in the field of age and work. With a background in the social services, government and tertiary education Geoff is regarded as an innovator and thought leader. Using his Mature Aged Workforce Strategy Builder framework he has worked with over 80 organisations to develop action plans and to implement practical strategies. In mid 2016 he published his first book, Doing it Differently – life and work after 50. He is also the founder of Senior Entrepreneurs New Zealand.
Pearman, G.
Workshop
Creating an Age Friendly Business
Biography
Rhonda Latreille, MBA, CPCA
Inspired by the successful World Health Organization endorsed Age-Friendly City and Rural Communities initiatives, Rhonda established Age-Friendly Business® to show professionals, services, and businesses how to elevate the customer and client experience for the 50+ population. Rhonda has dedicated her career to improving our experience of social and professional services, and has designed and implemented numerous new programmes in the justice, financial, business, and health disciplines. She has helped thousands of professionals and business to ‘do well while doing right’ while moving others to join in her vision of a world that respects and celebrates the unique contribution of all persons, especially as we transition into our later life journey.
LaTreille, R.
Population, consumer, and workforce ageing is creating new risks and winning opportunities for business. More than ever, businesses are challenged to attract and retain valuable staff and loyal customers.
Find out why mature employees play a such critical role in the workplace, and learn about the economic impact the age 50+ offer to the business revenues and community well-being.
This interactive workshop will explore what it means to create an age friendly business with practical tips on how to get started.
Topics
Part 1 Becoming an Age Friendly Employer
- 5 common risks and opportunities from workforce ageing
- Taking a strategic approach
- The characteristics of an age friendly workplace
Part 2 Creating an Age-Friendly Customer Experience
- Top 3 areas where businesses get it wrong
- Why it is so much more than just offering a seniors discount
- Compelling proof of the difference an Age-Friendly customer engagement can make to your business bottom-line.
Learning Objectives
At the conclusion of this workshop participants will have
- Discussed the challenges and risks faced by employers from the ageing of their workforce
- Been introduced to a process for building a mature aged workforce strategy
- Identified 6 fields of better practice
- Listed the primary elements of an age-friendly customer experience
- Reviewed long-term benefits for the business, staff, customers and community