Biography
Janet Yeung is an accomplished professional in healthcare communications, entrepreneur, book writer and advisor of NGOs.
Janet has joined the Faculty of Medicine of the University of Hong Kong (HKU) since 2001 and led the public relations team as Head of Department. She was responsible for formulating communication and fund raising strategies and was officer-in-charge of managing crisis communications. In the wake of territory-wide outbreaks e.g. SARS and H5N1 etc., Janet has advocated a number of important PR campaigns to educate the community on the effective prevention and management of infectious diseases. Janet was later promoted to lead the PR affairs of a new campus development project for HKU, in which she was in charge of formulating and implementing public engagement programmes with diversified stakeholders.
Janet has founded her own healthcare communications agency in 2007 and the agency has soon become a distinctive industry leader. It was later acquired by WPP, the world’s leading communication group and Janet has joined Ogilvy Public Relations as Board Director and Managing Director to grow the healthcare communication business. She was the mastermind of a large-scale screening campaign which has recently received gold accolade conferred by HK’s Age Friendly City Best Practice Award for the contribution of preventing elderly stroke triggered by atrial fibrillation.
Janet holds three respective master degrees in EMBA, corporate governance and journalism. She is currently the advisor and mentor of a number of NGOs including Hong Kong Science Park and the Hong Kong Society for Rehabilitation. She is the book author and editor of a number of medical books in Hong Kong.
Yeung, J.
Paper
Toward Healthy ageing: Fundamental communication among social, medical and tech startups
The recent advancements of gerontechnology have significantly improved the quality of elderly care by facilitating individual elderly, caregivers, medical professionals and social institutions etc. in a wide array of applications. However, the lack of an effective communication model to promote social awareness, knowledge sharing, stakeholder engagement, medical-social collaboration and even commercial investment has largely undermined the synergistic effects among social members, healthcare professionals and health techs towards the goal of healthy ageing. A comprehensive and sustainable communication strategy should be urgently formulated to bridge the current gaps.
